Zest Kikar Hamedina

Zest is a natural delicatessen chain that the studio has accompanied from its very beginning - from developing the design concept to the full planning and design of the stores, which now number five across Tel Aviv. This gallery showcases the Kikar HaMedina branch, the largest and most prominent location in the chain.

The store reflects the evolution of the brand’s design language over the years, presenting a fresh and innovative interpretation of its identity. The space features a warm and colorful atmosphere, where carefully selected color zones highlight different departments and help customers navigate intuitively throughout the store.

Every product in the shop is hand-picked by the owners, creating a boutique-style experience that celebrates quality, curation, and the story behind each item.